There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” ~ Milton Glaser

I think the fun of being a graphic designer is to do something original, to make images that nobody’s ever seen before. And the only way you’re going to do that is to avoid what the culture tells you is good. There is no good. The good comes from what does the job. Once it might be a sunset, which is beautiful, and another might be a dog turd, which is disgusting. But it may be the perfect image for what you’re trying to communicate. ~ Bob Gill

Good design’s not about what medium you’re working in. It’s about thinking hard about what you want to do and what you have to work with before you start. ~ Susan Kare

The key to great ideas is not having them, it is executing them. And great ideas come from problems. As designers we call problems, briefs and we call reactions to problems, concepts. ~ Kate Moross

No design works unless it embodies ideas that are held common by the people for whom the object is intended. ! Adrian Forty

Ask why. Ask why until it becomes painful until you’re sick of the word. And give it character — there’s enough ‘nice’ design in the world. Whether sublime, exuberant, minimal or maximal, give your work personality. Don’t be afraid to be awkward — what feels comfortable today, will be boring tomorrow. ~ Andrew Harvey

The simpler the idea, the better. It could break ground, and it could defy physics, but as long as the idea is super simple enough that I can tell my Mum, then that’s a great idea. ~ Jon Gledston

You have power as a designer to change the relationship someone has with an object. Your challenge is to keep people looking. Build-in those little details. To some people, they might mean a lot. ~ David Pearson

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. ~ Antoine de Saint-Exupéry

Styles come and go. Good design is a language, not a style. ~ Massimo Vignelli

Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism’; then one must expect and accept the possibility of failure. ~ Saul Bass

Design is not a single object or dimension. Design is messy and complex. ~ Natasha Jen

Design is like a mom, nobody notices when she’s around, but everybody misses her when she’s not. ~ Santiago Borray